An Online



Branding . Design . Social Media



They're creative, fast, and very responsive! Working with Eleven Percent feels like having an in-house graphic design team.

Sherif Abaza

Head of Growth

The Netherlands


I have been working with Rashad Fatairy for about six months now on various projects to my great satisfaction. Not only is he an experienced creative director with international experience, but he is also someone who thinks strategically and has an eye for the smallest detail. The combination of visual design and extensive social media experience is very helpful.

Marcel Van Wolveren

Partner at Simpligreen

Entrepreneur since 1987


It has been a great pleasure to work with Eleven Percent. Their dedication and commitment to delivering creative results for both print and online campaigns is evident across a number of our F&B brands.

Lorenzo Marras

Managing Director - Dining


Eleven Percent has been working with Black Tap for the past 2 years and we are extremely happy with their services which have contributed to the Brand in the Middle East. They have professionally handled creative work for Black Tap, as well as managed all social media platforms in the region with excellent results.

Najib Yaacoub

Regional Brand Manager

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Rashad Fatairy

Founder &

Creative Head

Case Studies

Simpligreen |

Branding & Full-on Social

Media Marketing

Simpligreen is Netherlands’ first Fresh Frozen Spirulina product. Unlike pills or powdered Spirulina, Simpligreen is pure Spirulina that’s been blast-frozen to maintain quality, and is then packed in little pods that are found across several supermarkets in the Netherlands.

Withlocals |

Graphic Design

Withlocals is a Netherlands-based digital platform that connects travelers with local hosts around the world for authentic and real experiences. 

Black Tap |
Jumeirah Al Naseem | Rixos Premium | InterContinental Hotel Group

Branding & Full-on Social

Media Marketing

Black Tap is an award-winning Craft Burgers and Beer place, started in Soho - New York, and now has presence in Vegas, Disneyland, UAE, Bahrain, Kuwait, Singapore, Switzerland, to name a few.

L'Occitane Cafe |

Social Media Management

L’Occitane Cafe is the first cafe by L’Occitane in the MENA region, started in Dubai in 2018. L’Occitane Cafe brought the vibes of Provence, good food and fine french Hospitality to the UAE. Soon enough L’Occitane Cafe became one of the most visited spots at City Walk, Dubai.



The Netherlands
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Simpligreen Spirulina
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About Eleven Percent

My name is Rashad Fatairy, and I am a 32 year old entrepreneur. My passion for brand creation and graphic design led me to use my knowledge and skill set in branding and social media marketing to create digital solutions for businesses and startups who want to be on the map, tell their stories, scale up, and develop their own communities. 

Eleven Percent was founded in 2016 as a digital creative agency in Dubai that helps Horeca businesses establish solid brands and strong online presence. My aim is to use relevant online platforms for businesses to be seen, establish an identity and communicate with their audience and customers. Working with internationally known names like InterContinental Hotel Group, L’Occitane Café, and Black Tap have broadened Eleven Percent’s portfolio and stretched my experience in the world of branding and digital marketing beyond boundaries. It also gave me the opportunity to collaborate with Hospitality-focused markets such as New York, London, and Portugal to name a few.


What I do is simple but effective. I get in touch with startups and businesses that have amazing stories to tell but are not showing their qualities in their communication. It is my job to work with these businesses on developing and improving their brand presence and positioning as well as creating solid digital marketing strategies. I help amplify the voices of these brands. I do that through crafted creative and effective branding and content strategies that have the power to make people behind their screens feel excited and comfortable enough to engage with the brand. My work doesn’t stop here. Every strategy I create ensures brand sustainability and growth. I only succeed when we together establish a powerful story to tell that resonates with the business' target audience and keeps attracting regulars as well as new customers.

Get in touch for a free consultation

Baak van Ouddorp 13, Amersfoort | The Netherlands | +31 6 85 31 91 96

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